Welcome to Rivalfish.com

Rivalfish™, Inc. is a sports merchandise retailer that offers products for die hard sports fans. We're the classy way of saying "your team sucks!" If your school is at the center of one of the most heated rivalries in all of college sports, you've come to the right place. From the biggest college football and basketball rivalries to the smaller but equally fervent Division III and High School rivalries, Rivalfish™ offers custom merchandise for fans of any age. At Rivalfish™, we have a simple formula for sports fans to show their love and hate. Give us your team, your colors and your rival. We'll give you the best way to declare whose side you're on!

Rivalfish Magazine

In January of 2006, Rivalfish™ launched "The Rival Room", a daily online magazine specializing in "Sports Humor, Music and Culture for the Budding Chauvinist."

New Products for Spring 2007

Brand new featured products include The Rivalfish Vintage T-Shirt, The Rivalfish Hoodie, and The Rivalfish Auto Magnet.

Through our licensed partners, NEXT, Inc., SDS Design and Ridgewood Collectibles, we now offer rivalry gear for over 40 college rivalries. If you don't see your rivalry featured, send us an email and we will add you to our waitlist, as we are always looking to add new rivalries.